General Area of Research
Motivation and goal pursuit.
David Kille is interested in what helps, and hinders, people’s motivation and goal pursuit. Much of his research has examined social aspects of motivation. For instance, he examines when role models or spokespeople are most effective at motivating their audience. In the Higgins lab, David is also investigating shared reality as a mechanism to more fully understand why people become motivated in response to seeing a role model. David completed his PhD at the University of Waterloo, after which he spent time working as a researcher and strategist in marketing and user experience.