Current Research
Using primarily field experiments and field studies, Mark A. Conley seeks to identify which fundamental motivations fit certain activities. Further, Mark investigates the conditions where motivational tuning occurs, and what the consequences are for tuning to a motivation that either fits or does not fit a given activity. Promotion and Prevention (Regulatory Focus Theory: Higgins, 1997) are the goal orientations his research considers, while Locomotion and Assessment (Regulatory Mode Theory: Kruglanski et al, 2000) are the states of goal pursuit he researches. Mark has found those motivational states and orientations to inform several socially significant and health-related behaviors.
